Does Google Really Care about Content?

Everyone knows that page rank is driven by backlinks…but, are there other factors?  Many people have theorized that content matters.  The “freshness” of it, the “quality” of it etc.  Do they have any impact at all on page rank? We developed a study using 200 domains and lots of time and effort to answer this question. [...]

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Does Amazon Hate Affiliates??

There’s been a lot of talk regarding the fact that Amazon and/or Commission Junction have been “booting” affiliates from certain states out of their affiliate network. I just want to take a moment to explain exactly what is going on here…as it really has nothing to do with wether anyone likes or doesn’t like affiliate marketing [...]

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Internet Marketing - With my Dad

My father is 65 years old.  He’s retired, he’s very smart, he’s a mechanical engineer by education…he left Corporate America at 50 after being a very successful executive.  He’s an analytical guy…certainly not very “salesy”…in addition, he has VERY little technical experience with computers, web sites, etc. So…naturally, after listenting to me talk his ear off [...]

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Pay Per Click data - Don’t waste it!

Those of us who use Adwords to drive traffic to our sites spend a LOT of money (going up all the time I might add) for the privelege.  Of course, we hope to get a good conversion rate and eek out a profit.  But…there is more that we can do with this data that we’ve [...]

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