PPC Warning

Wow…haven’t been keeping up to date!  That’s going to change.  Finally have some more time to Blog. There are some big changes brewing in Adwords.  Nothing absolute or confirmed.  But…enough to be worried about. If you have campaigns where you bid on trademarked terms at all.  Start to put in place a contingency plan in the event [...]

Continue reading...

PPC on Youtube - Why aren’t people doing this?

I’ve been experimenting with YouTube’s PPC engine.  I’m seeing clicks available for as low as $.10 USD on VERY competetive terms. Now, on the one hand, the clicks are perhaps not as valuable as an Adwords click because it can only link your “clicker” to a YouTube video…BUT…on the other hand, you’ve got a great opportunity [...]

Continue reading...

New Adwords Editor - Finally

Thank Goodness!  Now we can actually manage our campaigns again (from AE).  This new update includes the ever popular “first page bid estimate” and the keyword quality score. This will make a huge difference in the ability to optimize campaigns…large and small.  If you’re an adwords editor user (and if you’re using adwords, you SHOULD be!), [...]

Continue reading...