There are some big changes brewing in Adwords.  Nothing absolute or confirmed.  But…enough to be worried about.

If you have campaigns where you bid on trademarked terms at all.  Start to put in place a contingency plan in the event that Google starts to forbid this.

There are several court cases and other issues that are pending right now, that point to the fact that Google may take this position soon.

Those of you in the EU already have this restriction to deal with!

Theoretically, it will only impact campaigns where you are bidding on one trademark term and selling unrelated or competetive items/services.  However, knowing how these things usually go…I’m certain that even legitimate uses of trademark bidding will be affected…if only temporarily.  Obviously, that can still have a huge impact on revenue.

Maybe it won’t happen, but it’s looking as if it’s inevitable.  Make sure you have a plan…so you don’t get caught unprepared.

Now, on the one hand, the clicks are perhaps not as valuable as an Adwords click because it can only link your “clicker” to a YouTube video…BUT…on the other hand, you’ve got a great opportunity to really market and pre-sell your “clicker” if you do a decent video.

Bottom line…Looking at an overall earnings per click measurement, the YouTube click appears to be every bit as valuable as an Adwords click…perhaps even more so.  Combine that with costs that can be a fraction of Adword’s…I can’t understand why more people aren’t doing this.

Maybe it’s people’s reluctance to do video.  Everyone needs to get over this.  You’ve heard it enough to be pretty sure it’s true by now…everyday, video becomes more and more important to Internet marketers.

The best advice I can give…is just try it…just start it…just do one darn video!  With each one you’ll get better…so if you never start…you’re never going to be the best you can be.  Also…just be yourself!  You don’t have to copy others’ styles and deliveries…people can sense when you’re being “you” and they respond to it.

This will make a huge difference in the ability to optimize campaigns…large and small.  If you’re an adwords editor user (and if you’re using adwords, you SHOULD be!), get the new version right away.

AdWords Agency Blog: AdWords Editor v7.0