A COMPLETELY New Opportunity for eCommerce Sites?
We have spent many years building niche eCommerce sites for retail customers and have largely avoided any B2B opportunities (example…selling packaging materials to any company that ships its own stuff…essentially selling to a business instead of a retail customer through your eCommerce site). We’ve avoided these customers because the adoption rate of these types of customers has been pretty low. However, that appears to be changing in a big way.
According to a recent study the B2B market is booming. It only makes sense really. As the overall retail usage of eCommerce sites increases, it’s only logical that those same folks would turn to eCommerce sites when they need to purchase things for their business.
I believe this represents a whole new growth area for people like us. I know that we’re going to undertake a brainstorming project to consider building sites that ONLY serve the B2B market. As you consider expanding your portfolio of eCommerce sites…don’t leave any B2B opportunities out!