It’s deceptively simple but will have an enormous impact on your SEO efforts or those of your outsourcers.
Aidan put together a blog post and a really FANTASTIC 26 minute video of the whole process right here. There’s nothing to sign up for, nothing to purchase, just great free content.
Check out the material right here!]]>
HOWEVER, hypocrisy from supposed “do gooder” companies that are embarrassed and try to hide their efforts to make a profit drive me INSANE and I believe they’re the worst kind of Evil.
Three things have happened recently that, at first, appear unrelated. A closer examination shows that the may very well be yet another hypocritical move by Google to present themselves as the “good guys” while breaking the rules it’s trying to enforce on others. Let me explain.
Fact # 1 – A week ago, Google reported earnings to Wall Street. They were NOT good. Wall Street has certain expectations of public companies and Google missed those expectations on both the revenue and profit numbers. Pretty much the WORST case scenario for any public company and it sent their stock down 5%. Most of the “miss” was due to lagging advertising revenues (well..that’s really all they do that makes any money).
Fact #2 – Right around the time that their disappointing earnings came out, Google quietly started to change everyone’s inbox. They suddenly created 2 new filters and categories (promotions and Social). Without users’ consent, emails started disappearing from the main inbox and going into these other “inboxes”. Unsurprisingly, it is now difficult to see “promotional” emails and emails from Facebook (a competitor…hmmm?). It seems pretty random as to how they determine what promotions are. Check it out if you’re starting to miss emails. I only noticed it after not seeing a few very important ones…that were NOT promotions of any kind. Of course, Google’s position on this is that they’re protecting peoples’ inboxes. That the people have cried out for this protection and need them to censor emails. It’s just odd that these emails seem to be from their competition…again, hmmmm… If it were only this, I’d probably let it go, but this brings us to:
Fact #3 – UNBELIEVABLY Google ads are now showing up as EMAILS! It’s unreal. Let me show you a picture
They are inserting THEIR ads into YOUR email box. Frankly, this is brazen even for Google. It even gets worse. These ads stay there until you click the “X” off to the right of them. You have to actually acknowledge them and delete them to get rid of them.
This company has, at least, been consistent. They continue to claim “do no evil” and try to take the moral high ground…all the while they’re simply being the worst kind of hypocrites. Protecting your inbox…yeah right.
There’s always a “honeymoon” period where people first get involved with something and they are highly motivated, but, often…that motivation is tough to sustain.
We KNOW that it’s the folks that CAN sustain it…that are the successful ones, so Aidan has some great advice for doing just that.
Check out his post right here.]]>
Stay tuned…you do NOT want to miss this!
Get more info here
PLEASE NOTE…I am kidding about us developing an info product. Just trying to head off any mad emails!]]>
Internet marketing and your online presence will now follow you onto death.
I’ve been reading more and more reports about people including QR codes on their tombstones. Typically, when scanned, these point to a web page that is about the deceased. It’s a way for the family to maintain a “presence” online and to celebrate the life and times of their loved ones. Rather than simply having a quick 2 or 3 lines, they can have a whole web site dedicated to the dearly departed. Here’s an example of one company doing this.
You all know where we’re headed now…right? I mean, how far away can FacesofDeathBook be? Do you “like” my headstone? Check out this selfie of me in my coffin. Checking in at memorial drive. Yikes…scary stuff.]]>
According to a recent study the B2B market is booming. It only makes sense really. As the overall retail usage of eCommerce sites increases, it’s only logical that those same folks would turn to eCommerce sites when they need to purchase things for their business.
I believe this represents a whole new growth area for people like us. I know that we’re going to undertake a brainstorming project to consider building sites that ONLY serve the B2B market. As you consider expanding your portfolio of eCommerce sites…don’t leave any B2B opportunities out!
Here is a link to the study by B2B magazine]]>
To me…it’s been a bit of a yawner. Not really seeing too much from it, but, here’s the first bit of analysis that I’ve come across that really tries to dive deeply into what it could be and how it has affected one German site in particular. Don’t worry about it being a German site, the data and analysis are valuable no matter where you are
Check it out here]]>
My first one revolves around TV shows outside the US. Because of things like iTunes, and the more global market, we now have access to the TV markets/shows of other countries. I’m a nut for good entertainment, specifically TV and movies…and I’m here to tell you that the shows being produced outside the US are AMAZINGLY good. I also believe that, due to the reasons I’ll discuss here, the shows often offer a much better viewing experience. At the end of the post, I’ll offer up a batch of my favorites that you can see on iTunes.
Differences in the US and other TV markets:
Some of my favorite TV outside the US – ALL available on itunes
There are SO many more, but enjoy these and let me know your favorites!]]>
Came across this EXCELLENT case study for a blog, but, the process can be used for any site. This is not new or some secret sauce…it’s just the for real, in the trenches link building. Read this and do something very similar for any site you’re seo’ing…it works.
Check out the post here]]>
Here are some take aways from this year
You really just need to spend a few minutes going through this. Grab it here.]]>