Those of us who use Adwords to drive traffic to our sites spend a LOT of money (going up all the time I might add) for the privelege. Of course, we hope to get a good conversion rate and eek out a profit. But…there is more that we can do with this data that we’ve paid for. It amazes me how many people don’t take the time to do this.
The general idea, is to find high volume keywords, that convert, and have low organic search engine ranking competition. Here’s how I go about it.
- I make a list of my high ctr, high converting, high traffic keywords by looking in adwords editor and slicing/dicing/sorting keywords and stats. You could also just use the adwords web interface.
- I go into the logs of the my site (google analytics, awestats, webalizer etc. ) and I get the top 100 or so kw phrases that drove traffic to the site. This will get you the ones that you “don’t know about”. The ones that were probably triggered by broad match kw’s. For example…you may be bidding on “acne treatments”, and find that you’re getting lots of traffic from “acne natural treatments” (of course, this would also be good to put as a new kw phrase into adwords too!). I add these to the list.
- I fire up market samurai, and I filter down until I get to the top 3-5 kw phrases with high volume and low organic search competition.
- I use these keywords as SEO targets!
Give it a try, and make sure you’re getting every penny’s worth of the big bucks you’re paying Google.
December 11th, 2008 at 12:50 pm
Steve
Thanks for the great advice again. It hate to think about how many years I have been just bidding on keywords and not really looking at the data other then to see what my CPC was. I know that I have wasted most of the money by over paying on the wrong keywords and then not really running the reports that could have given me some insight into were my money was going.
Thanks
Charles Kirkland
December 11th, 2008 at 2:59 pm
Again Steve, you always go the extra mile to help and teach others. I have spent thousands of dollars on how to learn internet marketing. If you guys who are watching this want to learn and do it with someone who is honest and not just want yoour money, go to Commission Blueprint. This is the only program I have kept up on my monthly payment. All the others I would quit before the second month if not before. Check it out or keep wasting your money until your ready for the real deal. Steve, thanks again for this information I enjoy it and as always extremely informative. I look forward to your next broadcast.
Kathleen
December 11th, 2008 at 3:45 pm
Blushing…Thanks Kathleen!!
December 11th, 2008 at 7:09 pm
Thanks to the CB advice I’m getting all my clicks for under .08 and a very good portion of them for .ol . Yours is the first product I’ve purchased, and I’ve purchased many, that gives ALL the info. I recommend it whole-heartedly. I’m using the keyword advice every week right now for scaling my projects. Works like a charm.
December 12th, 2008 at 5:40 am
Steve,
Just stated with your Commission Blueprint System. I’ve never done Google Adwords or PPC Marketing; although, I’ve heard of the horror stories.
What I gather is that, for everything in life, there is a process or formula to guide you. So, this marketing medium is no different and I’m not about to jump in blindly, like others have, and lose my….I’ll definitely need to keep two windows open to journey through the process. I’ll keep you posted.
Peace!
John Corona
December 12th, 2008 at 11:26 am
Hey John…just take it slow! don’t get discouraged, and don’t expect to just “get” it all right away! It’ll happen, if you just stick with it!
December 12th, 2008 at 11:29 pm
Since I purchased CB and joined the monthly membership program I just keep getting more and more for my money. Thanks Steve!!!
December 13th, 2008 at 5:19 am
hai, very well
December 17th, 2008 at 2:42 pm
I haven’t started using Adwords yet but when I do, I’ll be keeping this in mind. Great tip Steve, thanks.
John
July 11th, 2009 at 11:59 am
I don’t use adwords now but this is a very great advice you have share with us.We are looking forward to hhear learn more from you.Thanks
July 12th, 2009 at 1:44 am
Just found this and will be working with this information and
my son will be helping with this as I have Macular Degeneration problem.
Thanks.
Donna
December 18th, 2009 at 9:33 am
Great post Steve. May I also add that using the data to see the actual search queries that generated a visit to the site should also uncover many negative keywords that should be added to your AdWords Account to stop any wasted and irrelevant paid traffic reaching your site.
December 18th, 2009 at 10:25 am
@sam Noble Excellent point!
August 2nd, 2010 at 7:11 am
I am also doing PPC for my website but really I do not notice these rules which are define here , now when I always follow your rule and I will get good traffic through the PPC.
August 21st, 2010 at 6:40 am
This sounds promising. Its always hard to drive heavy traffic through your site without spending a small fortune.Thanks for sugesstions and tips.
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