Penguin 2.0 – What the heck is happening here??
I’ve gotten tons of questions about this. There was much gloom and doom and gnashing of teeth as Matt Cutts told us that the sky was going to fall (again) with Penguin 2.0.
To me…it’s been a bit of a yawner. Not really seeing too much from it, but, here’s the first bit of analysis that I’ve come across that really tries to dive deeply into what it could be and how it has affected one German site in particular. Don’t worry about it being a German site, the data and analysis are valuable no matter where you are