What We’re Trying to Do Here

May 20

What We’re Trying to Do Here

I want this blog to be MORE than a “how to make money online”, “how to do SEO”, “how to do PPC”, “how to do eCommerce” etc.  Those things are, obviously, quite important.  However, the longer I work with people (and it’s been almost a decade now), the more I understand that these are not the areas where people fall down.

I believe that the secret to success lies in the more intangible things.  Those things that are less “tactical”.  Those things that are, frankly, a whole lot harder to explain and teach.  It’s an attitude, a way of thinking, a belief system, a process, a mindset…heck, it’s so many things.  At the end of the day, it’s a belief that all things are possible.  That you can do most reasonable things you set your mind to, if you’d only decide on it and then take action on it every single day until you reach your goals.  This is OH so much harder than it seems at first.  WAY too many of us are simply on autopilot.  We don’t bother even trying to understand what’s meaningful and important to us…what can truly make  us happy…never mind trying to make it happen!  We, often, don’t even know what the heck it even is.

So, this blog will most certainly be about tactics.  There’s always something new and exciting to discuss…it’s part of what makes Internet marketing so exciting.  BUT, this blog will ALSO be about these other things.  Things that have long interested me, but I’ve been too busy to really write about them.  I’ve come to realize that, if I truly want to help people, I need to change and expand my focus.  It’s tactics, but it’s also life and the pursuit of happiness :-)  I promise I will do everything I can to help you attain true happiness (lofty goals!!) and financial independence (they often go hand in hand…not rich or collecting money for the sake of collecting it, but freedom and independence to focus on what MATTERS!).  It starts today.

Let me begin with an article that I have saved for a long time…almost a year now.  I don’t agree with all of it, but many of its points are a great place for us to start, let me discuss a few from this link:


Average people have a lottery mentality. Rich people have an action mentality.”  Wow…that one hits home!  People often sit back and wait for things to come to them.  If you do that, you’ve already lost.  You need to be an active participant in your own rescue.  What are YOU doing everyday to make things happen???

Average people think the road to riches is paved with formal education. Rich people believe in acquiring specific knowledge.” I’m not trying to disparage higher education.  I do believe that all knowledge is good.  However, We’re trying to be focused on the things that are going to get us where we will can live our lives free and happy every single day.  Knowledge in and of itself will not do this, but learning specialized skills will help us meet our goals.

Average people see money through the eyes of emotion. Rich people think about money logically.”  This I’ve learned a lot more about over the last 10 years or so.  Money is a tool…that’s it.  It doesn’t do anything for me by itself.  It ENABLES things.

Average people earn money doing things they don’t love. Rich people follow their passion.”  Not always the case, but I think it’s a chicken and egg thing.  I don’t have much passion for waste management, however, if I were to build a 100 million dollar a year business around it, I think I’d get passionate!

Average people believe you have to DO something to get rich. Rich people believe you have to BE something to get rich.”  Successful people always land on their feet.  It may not be perfect and wonderful all the time, but success begets success and money begets money…start the pattern now.

Average people love to be comfortable. Rich people find comfort in uncertainty.”  I certainly struggled with this after leaving a very cushy job with corporate.  I have grown to love it though…because I’ve built the confidence to say…no matter how it works out, I know I will make something of it.

Average people believe they must choose between a great family and being rich. Rich people know you can have it all.”   You really can…I’ve done, I’ve seen it, and we can help you get there too.

See the article for the rest of their points.  It’s an interesting read.

Thanks for checking out this blog.  I hope you can be a regular part of our family, and I look forward to interacting with everyone in the comments.


  1. It’s 5:00am CT and what a way to start the day. Thanks Steve.

  2. Hi Steve Well thought out blog post. This is a subject that
    I am truly have a interest in, People having a belief in themselves is a big part of the puzzle, this not only motivates them to take action, but also motivates them to keep taking action, Not giving up on a Dream when you hit the first bump in the road. Money is a ingredient, and this is what first motivates people, I believe most have to experience some hard knocks to be able to move up to a new level, and having a good mentor can shave years off the learning curve. Time is the most valuable asset we have and you can trade it , making others rich, or building something for you and your family that will last for years to come. Someone with a short sited attitude will Quit every time, blaming everyone but themselves, The truth is , People have to step up there game, and give real value to peoples lives. You get back what you put out.
    We are all unique, Everyone has something to offer.

  3. Hi,

    Not sure I totally agree with this statement because its a bit narrow.

    “Average people see money through the eyes of emotion. Rich people think about money logically.”

    People when they buy tend to do it emotionally. Being able to step back and use your money more rationally will help you make smarter decisions.

    Yet I know I am far too logical in my approach to some things and this can hold you back particularly in the area of sales. You need to be able to tap into other peoples emotional drives to get them to act and not be robotically rational all the time.

    You need to be able to use both logic and emotion to your advantage.

    • It’s a good point. I think what they’re trying to say here, is that successful (I hate the whole “rich” thing as that’s not really the point) look at money as a tool. It’s an enabler to allow you to do the things that make you emotionally healthy (travel, work less, spend time with loved ones, pursue hobbies etc)…not a way to be emotionally healthy in and of itself.

  4. Kim /

    The 400 richest people rule the entire USA, including the political game and managed to get the rest of the world in an economical crisis never seen before.

    Lots of people take a lot of action but don’t get anywhere. Not because they can’t, but the 400 richest don’t want any competition and do want to keep the status quo. Actually they do want more for them and less for the rest, so the status quo idea is wrong.

    Anyways, I am not going to win a nobelprice for this comment, because that won’t help the 400 either.

    Always remember: if you don’t follow your own dreams, you will work for a boss so he can achieve his own dreams.

    On another note: it was clear to me that your forum wasn’t going to last, so I wish you and all your followers a better future without harming others in their path.

    • Not for nothing, but it did “last” for almost 7 years, 60k ACTIVE members, 500k total members, and 200k posts…so…we had a good ride! :-)

  5. Penny /

    This is a great idea and one the shows you really care about the people you teach and work with.

    Making a few 100,000.00 a year or even a few million will probably not even be noticed by the “400″ richest. I just want to get out of my own way with similiar self-sabotaging beliefs.

    I am definitely staying tuned and hope to be an active participant. People can be good to one another and often are.


  6. Hi
    Can you look into the prospect of changing your
    main text color, it’s too light against the white background.
    hope this helps


  7. Linda Servis /

    Man, you are soooo right. I have been procrastinating for a month now due to mind numbing fear (of failure I guess). And I have been an independent contractor all my adult life.

  8. Sean /

    I was paralyzed by the fear that I would fail for years. Then that was replaced by a fear that I would fail my kids.

    While those fears are still in the back of my mind, I don’t let them stop me like I use to. Overcoming them is a powerful motivator. The hardest part for me was learning to see the failure as an acceptable part of the process.

    • I would go so far as to say that failure is not only acceptable, it’s a KEY part of the process. Show me one successful person who hasn’t had failures (often a big long string of them!)…err…you can’t…because they do NOT exist.

      It’s the same reason we used to say that the one thing successful executives have in common, they’ve been fired. It’s because they take risks, they take responsibility, they take action. People who don’t do that…do not often get fired, but they’re never successful.

      In starting your own business, you will fail…for certain. Even after you’ve been successful..Not everything we do works, that’s for sure! But, who cares? No one , but NO ONE is successful all the time.

  9. Ron /

    Great post !!!

    I’ve always been a big believer in having the right mindset in many different areas.

    Faith, Belief, Persistence, Consistency and Focused Action are the catalyst that fuels my success.

  10. I’m really looking forward to this next phase, Steve. When I got ready to really learn about this field, as an instructional designer and writer myself, I bought tons of courses to see who was the best out there. You guys are undoubtedly at the top of the heap, have awesome content, clear training, and the best hearts and intentions. Although I haven’t been in a position to jump in until now, I’ve never regretted becoming a member of IMA – it’s the biggest bang for the buck out there. Now I’m ready to go, and I’ve taken the scary leap of quitting my job. I’m looking forward to making IMA a bigger part of my life. Thank you guys for who you are to us newbies in the field!

  11. SteveB /

    Thanks for the share Steve. Really enjoyed reading that article

  12. I applaud this direction. Your desire to help others in this way is testimony that you are more than a successful business man.I look forward to the unfolding of this stage.

    As a professional writer, I often work in a vacuum and rarely have anyone who understands my passion or why I would continue to pursue it.

    The ability to imagine possibilities is often hampered by the media and the negatives around us. It would be easy to think that there are not many opportunities anymore.

    Creating a vision in line with our passion has never been more important than it is in this atmosphere of doom and gloom.

    Having people who are willing to support and mentor those visions is critical to people successfully achieving them.

    I appreciate the article and the points it makes. Sometimes we need some help with our perceptions of what will actually work for us.

    Love your lofty goals!

  13. I really like the information, I am willing to take the risk, I have by purchasing a franchise that many failed at, I would really like to make something, anything online….. How do I do that? Please continue to send me ways that it can happen. I like Steve and Tim’s Products, so I hope one of these days it will happen for me!!!!!

  14. sheldon /

    “yeh What wolf are you feeding ?”

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